GIBSON SOTHEBY’S INTERNATIONAL REALTY LAUNCHES
GIBSON GOES RED CAMPAIGN
TO RAISE AWARENESS OF WOMEN’S HEART HEALTH
Gibson Sotheby’s International Realty is honoring the federally-designated American Heart Month this February by drawing attention to heart disease, the number one cause of death of women and men in the United States. The top-ranking Boston-based real estate company, which operates in seventeen locations across Eastern Massachusetts, has partnered with The American Heart Association and will host Gibson Goes Red Day at its office in Cohasset on Thursday, February 28th. On this date, residents across Massachusetts are encouraged to wear red clothing and visit Gibson Sotheby’s International Realty at 1 South Main Street in Cohasset to receive an opportunity to register for a free pop-up portrait session. On February 14th, associates kicked off the Gibson Goes Red campaign by donning red clothing in the firm’s Cohasset offices
“The agents at Gibson Sotheby’s International Realty, in particular, our South Shore-based associates, are major advocates of heart health and promoting healthy living in the fight against heart disease,” said Don Minchello, Managing Broker of Gibson Sotheby’s International Realty in Cohasset. “We are proud to support awareness of heart disease, the leading cause of death in our country, and encourage healthy and active lifestyles for the community in which we work. We hope our community members will wear red and join us in our office to support this initiative.”
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Since 1962, Gibson Sotheby’s International Realty has cultivated a people-centric and technology-driven culture. The mantra of family has been woven into the leadership of Co-Owners Larry Rideout and Paul McGann for over a decade, providing a business platform that prioritizes community engagement and constantly strives to make a positive impact on society.
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The American Heart Association, a nonprofit dedicated to heart health, launches the Wear Red campaign annually—a nationwide effort that typically begins with Wear Red Day on February 1. With nearly a century of lifesaving work, the Dallas-based company has continued to empower people to improve their heart health and well-being, collaborating with numerous organizations and millions of volunteers to fund innovative research, advocate for stronger public health policies, and share lifesaving resources and information.