Overused Real Estate Terms We Need to Retire in 2018
November 13, 2018
November 13, 2018
Every industry suffers from it — overused, industry-specific jargon that everybody’s tired of hearing. You know, words and phrases that sounded cool way back when… but they’ve lost their luster.
Here are the 25 most overused terms used in the real estate industry, as nominated by fellow agents.
Not to burst your bubble, but those 317 days on market are telling a different story, chachie.
No way! I thought you had snuck this listing on MLS without their knowledge!
This is just one letter away from a whole heap of embarrassment. If real estate agents insist on using this one, it should be done with extreme caution.
It’s not that this is the most horrible statement ever… it’s that it’s usually accompanied by a photo like this:
Thanks to Jeana Brinkerhoff & Mark Hawley for the acronyms
C’mon, you know it’s a hot mess. There’s a big difference between “Tender Loving Care”, and “Tile, Lumber & Concrete”. So which is it? Most people have been conditioned to equate TLC with Tons of Loose Cash.
Pottery Barn is a store, not a style. Not to mention, the sellers will be taking that with them when they move out.
Just keep it lower case, will ya? Capitalize only the words that need it. Otherwise, you might just earn yourself a new nickname. Perhaps something like…
C’mon, let’s just call it what it is: an itty bitty nook. You know good ‘n well a twin size bed won’t fit in that room.
Well geez, I’d certainly hope so. If it weren’t, would there be any point in trying to sell it?
Would she consider staying if I bought the house?
Sorry, but technically it’s a “water heater”. Saying “hot water heater” is redundant. If the water was hot, you wouldn’t need a heater.
Prime example: “Lot’s of closet space in there. Pet’s will be out. Your gonna love it. Owner’s taking there drapes. Large dining room. Prestigious. One of the best area’s out there.” Oh, my eyes!
This is cool to use if the home has been updated in, say, the last few years. But when the home was “updated” in the 80’s… um, HELLO, it’s outdated again!
Not only is this a textbook example of hyperbole, but you also run the risk of conjuring up images of driving by a used car lot: “Come on down! These cars are better than new!” Just, no.
Ahh, so THAT’S why we keep shoes in there.
Because it’s on wheels?
Really? I’m gonna show it for kicks & not try to sell my buyer a house?
C’mon. You should just come right out and say it. It has funky wall colors, doesn’t it?
Which weekend?
Yeah, no they don’t. You do. Most sellers have no idea which title company to pick.
There’s nothing quite like advertising something that it doesn’t (but could!) have. Hell, room for a goat farm, or ferris wheel too I suppose. Doesn’t have it now, but hey… it totally COULD!
Ranchers have cows. It’s a “ranch” style home.
No it’s not. C’mon, give it to me. I’d rather spend a few more seconds reading your listing description, than to visit the home and have it underwhelm my client.
Just say no to this word. It’s one of the most overused words in modern real estate advertising. It’s simply lost its luster.
I’m saving the best for last. And by best, I mean worst.
Using the words and phrases above, I imagine the world’s most irritating listing description would look something like this:
Honey, stop the car! This one’s priced to sell! This cozy & updated rancher boasts pottery barn decor, big deck in rear, new hot water heater, and walking closets. Needs a bit of tlc, but hey — mrs. Clean lives here! Won’t last! Seller says sell, so show and sell! Bring your pickiest buyer!
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